Slumberland Models Go From Strength To Strength in 2012
The Slumberland range of beds has been completely enhanced in time for 2012 with the addition of 8 new models. All beds now have high-density foam encapsulation for total edge-to-edge support and the mattress covers have Sensity™ added to them – fabric filled with probiotic micro-capsules to keep the mattress fresh and clean.
Launched at the National Bed Federation (NBF) Show in Telford at the end of September 2011, the range builds on Slumberland’s reputation for producing innovative products at reasonable prices.
The range has been developed on the best selling Gold, Silver and Bronze Seal range with Posture Pockets to now include the Onyx, Zircon and Cushion Memory Plus models. These have luxurious cushion-comfort plus finishes on the mattress covers that give a contemporary look and feel due to their generous quilting along with contoured memory foam to enhance airflow through the mattress.
Again using Posture Pockets, the Harmony Seal and Octave models have 800 and 1200 pocket springs respectively. The convenient no-turn mattresses are foam encapsulated and feature Sensity™ as standard.
The PostureFlex Collection has been bolstered by the addition of the Red, Purple and Blue Seal models. All have over 500 PostureFlex spring counts and Sensity™ fabric throughout. In addition the Blue Seal model has luxurious layers in the mattress while the Purple Seal has a contemporary envelope finish and supportive memory foam with an airflow system for added freshness.
All models have mattresses which are suitable for bedsteads and are available in width choices of 90, 120, 135, 150 and 180cm on selected models. Also, storage options are available for all models.
Chris Tattersall, sales and marketing director for Horatio Myer commented “The reaction from the trade at the recent NBF show was excellent. They recognised that we have greatly improved the look and feel of the whole range. With more choice than ever, the trade and consumer are more discerning than ever and they are actively looking for excellent value for money coupled with innovation. The addition of edge-to-edge support throughout the range and Sensity filled fabric fits the bill perfectly.”
