Slumberland was formed in 1919 by John Seccombe, a recently demobbed airman. Using his war gratuity, he established the factory in Birmingham along the street from his father’s drapery store.
The first products to emerge were feather pillows, straw palliasses and flock mattresses. The base of the bed was formed by stretching a woven wire mesh over a metal frame - when the wire sagged, the owner could restore tension by winding it up with a handle!
In the early 1920’s John Seccombe was joined by his brother Leslie and the production of the first spring mattresses began a few years later. Although pocket springs had been available for some time the uptake was still comparatively low at that stage but it did not stop the company growing with production capacity increasing from 3,500 to 80,000 square feet from 1925 to 1930.
The Slumberland Brand Emerges
The distinctive Slumberland logo was introduced in the early 1930’s on a range of beds and became so popular that the name remained as a brand.
In the 1930’s John and Leslie’s third brother Stanley arrived back from Canada to join the business and, as eldest, became the company’s first chairman. This started a period of innovation with the first stitching machine, the first divan bases, pocketed springs in 1936 and the new Interlock Spring System.
Production during World War 2 almost halted as production moved to parachutes, flak pads, belts, buttons and uniform accessories. After the war the brothers had to rebuild the business and in 1947 changed the company name to Slumberland Limited.
By 1960 the group in the UK grew to seven bedding companies, component factories, export and contract manufacturers based in Oldham.
The company continued to grow with the most important technical breakthrough in 1964 – the perfecting of Posture Springing® - representing one of the most important breakthroughs for the company since the war.
This has developed into Pocketed Posture Springs where each row of springs is encapsulated within its own continuous pocket for even greater comfort.
Slumberland has been responsible for a number of firsts in the bedding industry. It was the first brand to introduce drawers into a divan base – a highly practical and universally adopted answer to bedroom storage problems.
In 1999, it was the first brand to launch the anti-dust mite bed and it also pioneered the no-turn sprung interior mattress in its best selling Seal range.
Strength To Strength
Slumberland is now based and manufactured in Huntingdon, Cambridgeshire.
Slumberland has continued to innovate with the covers on selected models made from 100% Bamboo. This hardwearing natural material is biodegradable, sustainable and eco-friendly. Bamboo fabric has excellent cooling and refreshing quality to help keep you cool in the summer and snug in the winter.
In addition Sensity™ fabric is used on selected Slumberland models. The cover is filled with friendly probiotic micro-capsules to keep the mattress hygienic, fresh and healthy.
In June 2010 Slumberland Beds were awarded the quality standard issued by the Forestry Stewardship Council (FSC). The accolade recognises that their wood is sourced from forests that are managed in an environmentally responsible appropriate, socially beneficial and economically viable manner. The FSC system is unique and ensures that a forest is well-managed from the protection of indigenous people’s rights to the methods of felling trees.